If you have ever
hired an SEO agency or an SEO consultant earlier, it’s very likely that you
don’t know where to begin. You also need to recognize what questions to ask,
and the important things you should be seeking.
·
It’s
important to find agencies that play well with other organizations. The era of
the 500+ employee, full service agencies has ended. Everything has become so
particular that you need to find niche agencies to come in to hold specific
things. That’s when it’s key to discover agencies that are comfortable with
working together.
·
There
are two types of agencies. Strategy-oriented agencies and task oriented
agencies. If you have people on staff capable of putting together an SEO
policy, then spend your money cleverly and just appoint a task-oriented agency
to do the work of executing the plan for you.
·
When
seeking to appoint an agency of any kind, it’s imperative to seek stories above
all else. Don’t judge based on websites or whether that agency positions
organically for their target keywords.
·
Sit
down with an agency and have them tell you stories about how they resolved a
problem and how they applied vital thinking. An agency notifying you they
helped someone to boost traffic by 50% isn’t almost as important as them
telling you a story about how they solved a client’s needs.
·
You
are required to get an SEO agency that’s not only comfy with the technical side
of SEO, but is also skilled at critical thinking, comprehends marketing, and is
capable of putting themselves in their client’s shoes.
