Tuesday, 24 March 2015

What is UTM Parameter?

UTM stands for Urchin Tracking Module; The UTM format is used by google to track Unique URL and source. So what actually is UTM Parameter? Let us begin with basics-In common term; these are anything after question mark within a URL parameter. UTM Tag added in URL sends data back to Google analytics once it is clicked, it allow you to track element of your online marketing strategy. An UTM Tag is consisting of parameter and its value. There are 5 key UTM parameters to track campaign in which 2 are optional and rest of three are essential to track any campaign or URL.
The Essential UTM tags are as follow

1)       utm_source :This is used to describe the source of traffic, for example the name of website from which you are getting traffic

2)      utm_medium : This id used to describe specific element, for example it may be a banner or an image.

3)      utm_campaign: This stands for overall campaign you are running. For example if a new campaign are launching for a new iPhone then you can name you campaign as “Phone_launch”

Wednesday, 2 April 2014

Methods Of Easy Backlink Creation

You realize that the best way to move your site to the highest in SERP of Google is to assemble great backlinks (and loads of them). Notwithstanding enhancing your site with search engine keywords, you can expand your website vicinity in Google if you make one route backlinks to your site. This article records a few strategies for building backlinks from respectable sources that will be distinguished and advertised by the search engines.

•    Article Directory Submission

Create an article with your links within the resource box. Typically 2 links are allowed to be
located in the resource box.


    www.Ezinearticles.com
    www.Buzzle.com
    www.ArticleBase.com
    www.GoArticles.com
    www.Bukisa.com
    www.SearchWarp.com


To automate the process and highly leverage the power of article marketing, use Article Marketing Robot to create accounts, spin and submit to close to 10,000 article directories Automatically! Grab the RSS of each article directories for RSS submission.

•    Web 2.0 Sites Submission

Post your articles to these Web 2.0 sites below. The links can be placed within the article body.


    Squidoo
    Hubpages
    Zimbio
    Wordpress
    Blogger

Grab the RSS of each article directories for RSS submission.

•    Social Bookmarking Sites submission

Submit your URL of your money site, articles in the web2.0 and article directories to the social bookmarking sites. The title is the anchor link that link back to your site.


    www.Digg.com
    www.Delicious.com
    www.StumbleUpon.com
    www.Mixx.com

•    RSS submission

Submit your Blog RSS, Web2.0 RSS and Article Directories RSS (i.e. www.YourBlog.com/feed) to RSS Aggregators. If you have a static html page, you can convert it to RSS format using feedage.com.


    www.FeedAgg.com
    www.postrank.com
    www.bloglines.com
    www.bloghub.com
    www.plazoo.com
    www.icerocket.com

•    Social Network

Submit your links (contents such as article, web2.0 article, your blog, etc ...) to social network sites.


    www.Facebook.com
    www.twitter.com
    www.MySpace.com
    www.FriendFeed.com
    www.Linkedin.com

•    Forum Signature

Setup your signature in each of your forum you participate. When you make a post, your signature with your backlink will be displayed. Some forums do require you to have at least x number of post before you can add your links in your signature. So, do find out first before you do that.

•    Forum Profile

In the forum, you can put your URL in your profile page. Hence, a backlink is created from the profile page!


•    Using Google to search for High Page Rank forum. In Google, search the      following string:
•    "powered by expressionengine"
•    inurl:/member/register/ "powered by expressionengine"
•    "powered by MyBB"
•    inurl: /member.php?action=register "powered by MyBB"
•    "powered by phpfox"
•    inurl: /signup/ "powered by phpfox"
•    “powered by vbulletin”

•    .EDU & .GOV Backlinks

Some .EDU & .Gov sites allow for people to comment or participate the forum.


Using Google to search for .edu & .gov sites allow you to participate and comment. In Google, search the following string:

•    site:.edu inurl:CreateUser.aspx
•    site:.edu inurl:register.aspx
•    site:.edu inurl:"wp-signup.php"
•    site:.edu "powered by expressionengine"
•    site:.edu "powered by vbulletin" inurl:"register.php"
•    “leave a comment” Site:.edu
•    “reply to post” site:.edu

•    Document Sharing Sites

Document sharing sites allow you to upload your documents in .pdf, .doc, .ppt format etc ...You can leave your link in the description field.


•    DocStoc
•    Scribd
•    Esnips
•    Issuu
•    Calameo

•    Power Point Sites

Create and Upload your powerpoint slides to the sites and put our link in the description field so that you gain a backlink.


    Slideshare
    Slideboom
    PowerShow
    AuthorStream

•     Video Sites

Create and Upload a video to the video sites and put your link in the description field so that you gain a backlink.


    Youtube
    Metacafe
    MotionBox
    Vimeo
    TinyPic
    Blip
    DailyMotion
    Veoh

•     Press Release

Create a press release and submit to press release sites. You can leave your full URL or links with anchored text within your press release.


    www.newsreleaser.com
    www.information-online.com
    www.freepressrelease.com
    www.qualitypressreleaser.com
    www.i-newswire.com
    www.pressexposure.com

•    Whois & Stats Based Sites

You can submit your site to these stats based / Whois Sites to create a backlink. With Website Indexer Tool, you can just sit back and relax to let the software mass submit your sites to hundreds and thousands of such Whois and stats-based sites.

•    Blog Commenting

You can leave a comment on the blog to create a backlink. The anchored backlink is in the namefield you fill in. Better not to spam and comment according to article.

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Tuesday, 25 February 2014

Tips to Hire The Right SEO Agency For Your Business

If you have ever hired an SEO agency or an SEO consultant earlier, it’s very likely that you don’t know where to begin. You also need to recognize what questions to ask, and the important things you should be seeking.
·         It’s important to find agencies that play well with other organizations. The era of the 500+ employee, full service agencies has ended. Everything has become so particular that you need to find niche agencies to come in to hold specific things. That’s when it’s key to discover agencies that are comfortable with working together.
·         There are two types of agencies. Strategy-oriented agencies and task oriented agencies. If you have people on staff capable of putting together an SEO policy, then spend your money cleverly and just appoint a task-oriented agency to do the work of executing the plan for you.
·         When seeking to appoint an agency of any kind, it’s imperative to seek stories above all else. Don’t judge based on websites or whether that agency positions organically for their target keywords.
·         Sit down with an agency and have them tell you stories about how they resolved a problem and how they applied vital thinking. An agency notifying you they helped someone to boost traffic by 50% isn’t almost as important as them telling you a story about how they solved a client’s needs.

·         You are required to get an SEO agency that’s not only comfy with the technical side of SEO, but is also skilled at critical thinking, comprehends marketing, and is capable of putting themselves in their client’s shoes.